Pure Art

One of the recurring themes in events organized by Estefa is the concept that has become known as Pure Art (formerly known as Clean Art). This magical formula combines an artistic value, cultural interaction, and the support of international charity organizations with professional endeavors.


Pure Art comprises any artistic format, which can be used in a setting for bridging cultures. It does not induce a feeling of violation within any individual with regard to their cultural identity, ethics or beliefs. It is art, which can unite all cultures positively, without offending any cultural society. The concept of Pure Art has an artistic identity as well as a practical value in a cultural context.


In order to define the framework for Pure Art, three conditions decide on whether art is considered “pure” or not. These conditions are:

1. no nudity, sexual or suggestive content that may conflict with social norms and values of conservative communities
2. no use of vulgar or insulting language, or content that targets specific individuals or groups in society
3. no direct political association with one specific party or ideology, and no critical stance towards specific parties, individuals or directions
4. no direct inseparable affiliation with any specific religion or spiritual or idealistic group or ideology, nor any rejection or disapproval thereof
5. no violence, aggression, sadism or bloody content

Originally, Pure Art was inspired by studying the reaction of Arabic people to Traditional Portuguese music known as Fado. It was observed that even the most conservative men and women of the Arab and Islamic were open and receptive. The development of Estefa's involvement in the Fado world, has led to Estefa's increased interest in seeking cultural co-operation through art that is generally accepted by most population groups. Estefa has developed the concept of Pure Art on the basis of its findings.

As of 2008, Estefa has started an initiative to help improve the promotion of artists. By compiling the Artist Base Document (see downloads on the right), artist can present their information to Estefa to assess whether it can be considered Pure Art. In time, Estefa aims to use Pure Art and an initiative to organize events and raise a platform to improve the websites, promotion and presentation of artists. Furthermore, Estefa will attempt to use Pure Art to raise funds and increase awareness for Music in ME.