Global Market Research

As a result of its international sphere of operations, an interest in particular areas of trade and marketing has become second nature to Estefa. These interests have evolved into researching international markets, as well as trading in specific products.

International Market Research in various fields

Although Estefa does not specialize in market research, the cultural understanding of Estefa’s staff has often proved useful in the analysis of a market. In certain cases, specific knowledge of a country’s ethical system, values and culture can prove more useful and efficient than a mathematical and financial approach. At times, a cultural edge to market research has even been proven to reveal problems that remain invisible during other stages of developing a product line or company image.

Promoting and Importing SAP (Super Absorbent Polymers)

Super Absorbent Polymers are complex chemical compounds that absorb and retain fluids. Such polymers are being used in the hygiene sector, primarily for manufacturing diapers. SAPs have also proven to achieve remarkable results in agriculture. Estefa acts as a European and international promoter for the Gulf Polymer Company (GPCO) in the Middle East.