Presentation Training

Intercultural Communication and Presentation Training
How a company or institution is represented abroad can directly affect the success or failure of international negotiations. Giving a presentation in a different culture starts long before the presentation begins. Intercultural etiquette starts with the first contact. Something as simple as a handshake can become complicated for a Dutch executive when meeting a high-ranking member of the royal family of Saudi Arabia. This becomes even more complicated when it involves meetings in which opposite genders are present.

Even in the Middle East, cultural etiquette is changing fast and political reforms are being cautiously introduced. For example, the protocol of kissing the hand of a member of the Saudi royal family was banned on the day King Abdullah took the throne. For some Saudi companies, it is even important to expect a female member in a high position when walking into the boardroom. Knowing where a culture stands on various issues and what the changing dynamics can cause in complex interaction between societies is key to the success of international negotiations. Understanding what is expected at a specific level in a different culture can make all the difference.

Estefa not only offers training in intercultural communication, but also assists in putting together presentations and consulting on the art of achieving tactical objectives in a presentation. From guiding the person giving the presentation to preparing the actual presentation and support materials, Estefa can provide all the services required.