Goals

The primary goal at Estefa is the continuous development and improvement of professional understanding and intercultural co-operation among businesses, educational institutions and government entities. Estefa has a set of secondary goals intended to support its efforts in pursuit of the primary goal. These goals are:

• To become a business role model and maintain that status
• To maintain consistently high standards of customer care
• To trigger and sustain continuous development of intercultural understanding
• To put safeguards in place that ensure the impeccable ethics of Estefa's approaches

Estefa makes a priority of providing sustainable quality, offering assistance to its clients while helping them become stronger, building their own capacity for the future. Ultimately, Estefa attempts to benefit from win-win situations that can only improve conditions for all those involved, in which co-operation goes before competition.

Business Role Model

In the understanding of Estefa, professional standards of business are characterized by specific elements:

• Maintaining a goal-oriented approach
• Continuously improving practicality, structure and efficiency
• Making calculated use of modern technology and theories
• Communicating with due consideration for the intercultural and human aspects

Estefa believes that structured research, analysis and reporting are the key to professional business. A systematic approach is needed to reach an efficient and practical outcome. However, any system that includes the involvement of people cannot ignore culture, emotions and entertainment. Keeping communication clear and simple therefore requires a methodical approach.

In order to understand and structure the wishes of others, one must first understand the full range of one's own capabilities. Structure makes it possible to process criticism efficiently, analyze results thoroughly, and apply conclusions realistically. Estefa's aspiration to become a business role model is an ongoing quest to improve its professional standards and practices. Estefa aims to achieve all-win situations by being professionally competitive.

Customer Care (Quality vs. Quantity)

Perfecting customer care largely involves balancing excellent communication skills against good intentions and appropriate respect for oneself and for others. One must first have a sincere and wholehearted desire to serve before he or she can truly please others. Even then, trying to serve another person without understanding his or her needs or preferences will render the attempt a failure. Conversely, working to please others without knowing where one's own limits end and the other's limits begin will either offend the recipient or deplete the resources of the benefactor. The historical development of the terms used to describe international relations serve as a good example of the development of the concept customer care.

In the early beginnings of civilization, human survival was supplanted by ideological conflict as the primary motivator of existence. As philosophy and reason progressed, colonial oppression and cold wars became more common than traditional warfare. The concept of sovereignty allowed nations to accept each other's differences, giving rise to international assistance, in which more developed countries (also known as 'First World' countries) provided aid to countries they considered backward (sometimes referred to as 'Third World' countries). The development of diplomatic relations introduced the concepts of 'development aid', 'development co-operation' and 'sustainable development' to avoid insulting less developed sovereign nations. Nowadays, technology is often used to create networks of projects that facilitate the natural development of all those involved, building capacity across the line. The most modern subsidies aim at stimulating goodwill that benefits all parties, sometimes called 'enlightened self-interest'. Customer relations require the same understanding as international relations, in that they should benefit both the customer and the company and respect the distinctly different identities involved.

In order to deliver absolute excellence in all areas, Estefa does not allow its clientele to expand beyond the scope that it can serve at its scrupulously high standards of quality. Similarly, all of Estefa's highly motivated and talented personnel know their strengths and capabilities, but are equally honest and reliable in accepting their limitations and ensuring the right person does the job every time. Estefa aims to assess every task carefully before objectively and honestly advising each client on which of Estefa's capabilities would be useful for the client. Estefa strives not to take on any jobs that it does not believe it can fully accomplish, in line with its aspirations to help maintain the identity of its clients.

Development of Intercultural Understanding

Even in the most international settings, intercultural understanding is often threatened by human vanity. A culture that believes it is international or has achieved advancement easily becomes proud, creating a barrier to communicating with other cultures. Most cultures consider silence to be golden, if speech were silver. Estefa aims to promote occasions in which people have the privilege of experiencing other cultures in settings where they do not feel the need to promote their identities at the expense of others.

In order to do this, Estefa uses two ways to trigger and sustain the ongoing, continuous development of intercultural understanding. The first is by giving priority to assignments in which Estefa can be directly involved in facilitating and developing international understanding. The second is by offering free assistance to cultural and humanitarian events. By helping musical, cultural and artistic events to become more professional, Estefa attempts to bring different societies closer together. To do this effectively, Estefa chooses to support humanitarian and politically neutral entities and events.In both its choice of jobs and the free assistance it offers in appropriate circumstances, the development of intercultural understanding is a key factor in all of Estefa's choices.

Maintain Ethical Development

In order to maintain an ethical check on all its activities, Estefa tests its activities in light of the ethical concepts underlying the philosophies at the heart of all the company's activities. Estefa attempts to benefit society to the best of its ability by directly and indirectly assisting activities that are politically and ideologically committed to supporting the harmony of life. In doing so, Estefa avoids connecting its name to specific institutions or charities, preferring to maintain a focus on relevant ideology. Estefa aspires at all times to be able to justify its actions morally as well as legally.