The name, Estefa

The name Estefa is derived from the Arabic term (الاصطفاء), a word with historical origins dating back to the 7th century AD. One possible translation into English is 'the reaching for purity'. In a somewhat religious sense, the word is closely linked to a process of careful selection of those pure elements that work towards a destiny into eternal bliss. This process of selection is described as a continuous development, which does not reach its conclusion during the lifespan of a single entity. It embodies the concept of identifying the most productive and effective aspects of the people and processes involved in any operation and facilitating convergence into the most practical application possible, eliminating irrelevant elements that detract from the whole. It also describes an ongoing development in which the journey is as important as the destination.

The name describes the company's ongoing and ever-continuing quest to develop and improve its professional existence. Estefa symbolizes something that is desired and longed for, while it can never truly be attained. Estefa believes that development is a continuous process that is essential for progress. Once an entity believes it has achieved professional excellence, it will inevitably stop reaching for the knowledge and interaction that will sustain its development.